Here's some advice if you are.
Make sure it's as good as the one(s) you already have. If any of your current customers go to your new place, consistency is key. It's the reason why they continue to patronize your business. They like what they've already experienced and want to do it again. For the business, it's about building the brand.
It's the reason why there are nationwide chains. We all appreciate a certain degree of predictability as it brings a feeling of comfort.
The consistency involves the environment, the food and the service and it doesn't happen on its own and by magic. Without management's commitment and goal of creating similar experiences for their customers, the same expectations aren't likely to be met.
Facility design is the easiest to make consistent. Food and service takes more effort. On the food end, Olive Garden wants every salad and bread stick served to be (and taste) the same no matter whether you're in Arizona or Florida. McDonald's wants every Big Mac to be as good as the last one you had and Starbucks wants every Latte to be consistent no matter which airport your travels take you to.
When it comes to service, that is the hardest to duplicate because the human resources are not the same. Yes, there are employee handbooks and manuals but they only lay out the guidelines. It's the consistent execution of those procedures by a completely different group of management and staff that translate into success.
So if you're in the process of growing your brand, remember that your newest location should be as good if not better than the ones you already have. Remember, none of it happens without effort.
Wishing you the best over the upcoming holidays and celebrations and thanks for including Creative Strategies in your success.
Make sure it's as good as the one(s) you already have. If any of your current customers go to your new place, consistency is key. It's the reason why they continue to patronize your business. They like what they've already experienced and want to do it again. For the business, it's about building the brand.
It's the reason why there are nationwide chains. We all appreciate a certain degree of predictability as it brings a feeling of comfort.
The consistency involves the environment, the food and the service and it doesn't happen on its own and by magic. Without management's commitment and goal of creating similar experiences for their customers, the same expectations aren't likely to be met.
Facility design is the easiest to make consistent. Food and service takes more effort. On the food end, Olive Garden wants every salad and bread stick served to be (and taste) the same no matter whether you're in Arizona or Florida. McDonald's wants every Big Mac to be as good as the last one you had and Starbucks wants every Latte to be consistent no matter which airport your travels take you to.
When it comes to service, that is the hardest to duplicate because the human resources are not the same. Yes, there are employee handbooks and manuals but they only lay out the guidelines. It's the consistent execution of those procedures by a completely different group of management and staff that translate into success.
So if you're in the process of growing your brand, remember that your newest location should be as good if not better than the ones you already have. Remember, none of it happens without effort.
Wishing you the best over the upcoming holidays and celebrations and thanks for including Creative Strategies in your success.
